WHO ARE WE?

At Euphoria, or mission is to craft unforgettable experiences that bring people together. Specialising in the management and design of large scale events, we are the trusted team behind the scenes—where precision meets creativity, and innovation meets safety.

Founded with a passion for delivering seamless events from the ground up, our expertise spans across event management, site management, and infrastructure planning. From strategic event development to on-site delivery, we combine detailed planning with deep industry knowledge to ensure every element is perfected.

At the heart of Euphoria, is a team that thrives on the energy of live events and the satisfaction of getting the details right. We don’t just build events — we build moments.

OUR TEAM

Black and white photo of a smiling man outdoors with mountains in the background.

ADAM MCDONALD

Director

Director and founder Adam, has a wealth of experience spanning 13 years in the event industry.

He’s held Event Director positions on Auckland Marathon, Hawkes Bay Marathon and currently manages all operations for Trademark Live’s portfolio of festivals and concerts including New Zealand’s largest electronic shows with Fisher at Victoria Park and Hagley Park.

A young man with short light brown hair smiling against a white background, wearing a black zip-up jacket.

SAM ELLIS

Director

As Co-Director alongside Adam, Sam brings over 8 years of experience across the New Zealand, Australia and UK event scene.

Sam’s roles include operations manager and race director positions across some of New Zealand’s largest mass participation events. Abroad, he’s managed some of London’s largest music events including All Points East Music Festival, and with World Rugby as a Venue Overlay Manager.

SHILOH ELERS

Site Operations

Shiloh joined the Euphoria team as an experienced site and operations manager.

He has managed countless complex builds across mass participation and entertainment events, including a decade long role as IRONMAN New Zealand’s Venue Manager.

RUBY STRAUGHEIR

Event Operations

As an experienced Operations Manager, Ruby is one of New Zealand’s rising young event professionals.

Ruby has worked across a wide range of events in management positions, and as a professional DJ, she has a passion for creating unforgettable moments for our customers and clients.